i love my hats story time

How? Why?

A couple of years ago Simon decided to create a sticker featuring one of Ruby's tattoos (naked lady riding a tiger) with "I LOVE MY WIFE" below. It lived on his camera bag and red e30. 

Last Christmas Ruby presented Simon with a custom burgundy hat with "i love my wife" stitched on the front. Simon wore the hat proudly.

In June, Ruby made a TikTok of Simon wearing his hat. It quickly went viral, gathering 1.6 million views, 215,000 likes, over 10,000 saves and 500 comments. It made Simon and Ruby think, "we should probably make these". 

10% of profits are donated to Next Steps Australia, a family violence charity local to Ruby and Simon that provide resources for women and children fleeing domestic violence. 

People who love their wives and girlfriends do not hurt them.